Web-enabled research and development? But of course. The Internet, built by researchers has been used to extend their reach for nearly 30 years. High-tech organizations that live and die by new product development have exploited the Web to speed communications and share information.
More recently, but just as enthusiastically, biotech and pharmaceutical companies have turned to Web-enabled research and development (R&D) processes. But the landscape of Web-enabled research and development is changing. New tools and approaches may now enable organizations to make their R&D processes faster, more reliable and also more innovative.
What have also evolved are two clearly different approaches to Web-enabled research and development: For pharmaceutical and biotech companies, it is how the Web can be used to supercharge a research hotbed. For high-tech computer, communications and electronics companies, the focus is on using the Web to create a seamless product-development process.
Within these two different approaches lies the potential of Web-enabled capabilities to smooth the handoff between research and development. This potential has caught the attention of C-level executives who recognize the need to champion what is, for many companies, a fundamentally new way of developing products.
Looking ahead, executives at pharmaceutical and biotech companies and at high-tech companies may be able to make even bigger strides by learning from one another. By evaluating and adapting the innovative approaches each industry is using, they can stimulate research and streamline development through the Web.
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