There is yet another scope for introducing innovative products to you portfolio and/ or fortifying life cycle management strategies for your existing product pipeline!
For general community, this could be yet another option to help their loved ones quit smoking...
Currently there are several options available for people interested in smoking cessation- tablets, capsules, patches, mouth dissolve films, chewing gums etc...Yet another such option is E-cigarette !
According to recent news article published today in South China Morning Post World, and I quote herein, few paragraphs from what is published there-
"Taking a drag from an e-cigarette may be just as safe and effective as slapping on a nicotine patch for smokers struggling to quit, according to the first physician-run trial to compare the products. About one in 20 people who used either patches or e-cigarettes quit completely six months after the test started, according to research published yesterday in The Lancet.
Meanwhile, users of electronic cigarettes - battery-powered devices that deliver vaporized nicotine - were more likely to have halved their use of the real thing, even if they did not manage to quit entirely. The 657-person trial was not big enough to draw definite conclusions about whether e-cigarettes were better than nicotine patches, researchers said.
E-cigarettes have taken Europe and the US by storm. In France, there are more than 1 million regular users, according to a
government-commissioned report published in May. Sales worldwide will probably approach US$2 billion by the
end of this year and top US$10 billion by 2017, according to a forecast by Wells Fargo & Co.
Nicotine e-cigarette users who quit took more than twice as long as patch users to relapse - an average of 35 days."
Additionally, French, British and New Zealand governments have advised their FDA to investigate more about these devices and their merits / demerits.
Reference-
http://www.scmp.com/news/world/article/1306340/physicians-give-electronic-cigarettes-glowing-report-first-trial-its-kind
For general community, this could be yet another option to help their loved ones quit smoking...
Currently there are several options available for people interested in smoking cessation- tablets, capsules, patches, mouth dissolve films, chewing gums etc...Yet another such option is E-cigarette !
According to recent news article published today in South China Morning Post World, and I quote herein, few paragraphs from what is published there-
"Taking a drag from an e-cigarette may be just as safe and effective as slapping on a nicotine patch for smokers struggling to quit, according to the first physician-run trial to compare the products. About one in 20 people who used either patches or e-cigarettes quit completely six months after the test started, according to research published yesterday in The Lancet.
Meanwhile, users of electronic cigarettes - battery-powered devices that deliver vaporized nicotine - were more likely to have halved their use of the real thing, even if they did not manage to quit entirely. The 657-person trial was not big enough to draw definite conclusions about whether e-cigarettes were better than nicotine patches, researchers said.
E-cigarettes have taken Europe and the US by storm. In France, there are more than 1 million regular users, according to a
government-commissioned report published in May. Sales worldwide will probably approach US$2 billion by the
end of this year and top US$10 billion by 2017, according to a forecast by Wells Fargo & Co.
Nicotine e-cigarette users who quit took more than twice as long as patch users to relapse - an average of 35 days."
Additionally, French, British and New Zealand governments have advised their FDA to investigate more about these devices and their merits / demerits.
Reference-
http://www.scmp.com/news/world/article/1306340/physicians-give-electronic-cigarettes-glowing-report-first-trial-its-kind
