Lean and Agile Kaizen Case Study in a toffee making company
Problem: A multi-national chocolate-toffee making company wanted to reduce product price in order to overcome market competition and gain market share. They had short-listed 40 products for the price drop. Can this be accomplished quickly, without major changes to production process?
Due Diligence: A due diligence audit and value stream mapping was done for the 40 products with regards 4Ms- Man (woman), Method, Material, Machine.
Solution: Lean and Agile Kaizen methodology were employed. Improvement strategies included- process excellence for procurement, vendor relationship management and operations management processes, testing, packaging and supply chain logistics processes. Alongside improvement, product differentiation features were built into the products.
How to reduce pricing, gain market share via Lean and Agile Kaizen? A case study in a toffee-making company
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