Domino's was not doing well. They had a poor reputation and were at the bottom of an already shrinking pizza market in the middle of a recession–not a recipe for success. So what did they do? They bet everything on a brand-new recipe and a brand-new campaign, and not only is it going to keep them in business, it's looking to me like it's going to make them flourish. It was a brave move, and it worked.
So what does this mean for you in your job search?
If your old pizza isn't selling (you're not getting job interviews or offers), then it's not the kind of pizza they're looking for. You've got to be brave…throw that stuff out and come up with something they're going to want.
If what you're doing now isn't working, you've got no risk at all in changing it up: get a brand-new resume, try a new style, try a new strategy, ask someone's opinion and take their advice.
If you're having interview problems, think about practicing it well or an overall fresh perspective on your style; take advise of well wishers, coach or whatever works for you.
Create a 30/60/90-day plan, and bring it to the interview.
Put together a brag book, and practice presenting it.
Network, network, network....its the sure key to job leads.
Do something different if what you're doing now isn't working.
Not only are you likely to get better results, you're going to have renewed energy for your own campaign.
If Domino's can do it, you can do it too !
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