New Product Management Expertise:
Shruti is Young Pharmaceutical Scientist Award winner for her work on 'patient-centric drug product design'. Also, she is referenced in Google Scholar. She has more than 100 publications in peer-reviewed scientific and business journals, Industry magazines and 33 national and international patents to her credit. Checkout Shruti's Publications and Patents List.
Shruti has exceptional proficiency with customer-centric product development, creating profitable new product portfolio, building state of the art R&D capabilities, increasing R&D productivity and driving continuous improvement campaigns for R&Ds.
Shruti leads new product management programs for pharmaceuticals, healthcare, herbals, nutritional supplements, Electrolytes and Sports drinks, Over-the-counter (OTC) medicines, medical devices, packaged foods and meal replacement therapies, beverages, confectioneries, medico-cosmetics and biotech sectors.
Shruti has exceptional proficiency with customer-centric product development, creating profitable new product portfolio, building state of the art R&D capabilities, increasing R&D productivity and driving continuous improvement campaigns for R&Ds.
Shruti leads new product management programs for pharmaceuticals, healthcare, herbals, nutritional supplements, Electrolytes and Sports drinks, Over-the-counter (OTC) medicines, medical devices, packaged foods and meal replacement therapies, beverages, confectioneries, medico-cosmetics and biotech sectors.
Shruti started her career as a Research scientist and went on to become Head of Product Development in mere four years! In fact, she was the youngest Head R&D in the Indian pharmaceutical industry for the years 1999- 2006.
Thru a career spanning over two decades, Shruti's been associated with some well-known pharma companies such as FDC Limited, Macleods Pharmaceuticals, RPG Life Sciences, Unichem, Novartis and Pharmascience Canada. Also, she's been 'Research Scholar' to several product development projects sponsored by GSK Pharmaceuticals, Colorcon, Johnson & Johnson, Proctor & Gamble, Albert David, Hoechst (now Sanofi- Aventis), Dabur and Unilever.
Also, Shruti is Research Scholar award-winner for her novel drug delivery project with DSIR (Department of Scientific and Industrial Research, Govt. of India).
Thru a career spanning over two decades, Shruti's been associated with some well-known pharma companies such as FDC Limited, Macleods Pharmaceuticals, RPG Life Sciences, Unichem, Novartis and Pharmascience Canada. Also, she's been 'Research Scholar' to several product development projects sponsored by GSK Pharmaceuticals, Colorcon, Johnson & Johnson, Proctor & Gamble, Albert David, Hoechst (now Sanofi- Aventis), Dabur and Unilever.
Also, Shruti is Research Scholar award-winner for her novel drug delivery project with DSIR (Department of Scientific and Industrial Research, Govt. of India).
Shruti is hands-on with all aspects of ‘Drug Discovery Research’ from lead molecule identification thru entire product lifecycle-efficacy studies (Ph1) through development (Ph 2,3) and post-marketing surveillance (Ph4) for small molecules, peptides and antibiotics.
Also, she has spearheaded development of over 600 Pharmaceutical Generics (ANDA types I,II,III and IV), Specialty Formulations, Medico-cosmetics, OTC and Herbal products belonging to 35 different therapeutics segments. |
Her products are currently being sold in 65 countries worldwide, including USA, Canada, Europe, Middle-East, Indian Sub-Continent, UAE, Russia, Africa and Latin America.
Shruti employs the most current Pharmaceutical Technology, Quality-by-Design, Design of Experiments, Patent knowledge and effective Business Improvement techniques in R&D to accelerate product entry into markets.
Shruti employs the most current Pharmaceutical Technology, Quality-by-Design, Design of Experiments, Patent knowledge and effective Business Improvement techniques in R&D to accelerate product entry into markets.
Therapeutic Areas Shruti's Handled:Cardiovascular, Eye care, Neurology, Pain Management, Vitamin & supplements, anti-Allergy, anti-Emetics, Skin care, TB care, anti-Retroviral, anti-Malarial, Bone care, Oral rehydration salts, anti-GERD & peptic ulcers, Anti-depressants and Antibiotics belonging to beta lactams, cephalosporins, macrolides, quinolones, sulfonamides, aminoglycosides and tetracycline groups.
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Check out Shruti's drug formulation development expertise video
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Led Novel Drug Delivery and Specialty Formulation Development:Shruti leads NDDS and specialty formulations such as-
3D Printed tablets, Nasal gels, Dry powder inhaler capsules, Liposome and Nanotech-based drug delivery, Medicated gums, Mouth dissolve films, Colon-targeted and other mucosal drug delivery, Transdermal patches, Ophthalmics, Skin Creams, Ointments, Lotions, Gels via carriers such as- Ion-exchange resins, cyclodextrins, carbopols, methacrylates, cross-linked celluloses etc. |
Led Herbal Product Development:
Shruti has successfully led development programs of herbal products such as-
Coenzyme Q10, Silymarin, Policosanol, Ginkobiloba, Turmeric, Neem, Saw Palmetto, St John Wort, Glucosamine + Chondroitin +MSM, Probiotics (Lactic acid bacilli, Acidophillus, Sach Boulardii etc.), Vitamins A, B, C, D, E, Panthotenic acid, Niacin, Folic acid, Garlic, Oils (Flax seed, Grape seed, Cod, Peppermint etc.), Digestive enzymes (Papain, Pancreatin etc.), Charcoal, L- Carnosine, Pycnogenol, Alfa- lipoic acid, Minerals (Calcium, Zinc, Manganese, Selenium etc.), Melatonin, Resveratrol, Hyaluronic acid, Spirulina, Aloe vera, Artesunin, Ubiquinol, Evening Primrose, Cranberry, Glutathione, Iron, Lycopene, Capsaicin, Belladonna, Eucalyptus, Camphor, Biotin.
Coenzyme Q10, Silymarin, Policosanol, Ginkobiloba, Turmeric, Neem, Saw Palmetto, St John Wort, Glucosamine + Chondroitin +MSM, Probiotics (Lactic acid bacilli, Acidophillus, Sach Boulardii etc.), Vitamins A, B, C, D, E, Panthotenic acid, Niacin, Folic acid, Garlic, Oils (Flax seed, Grape seed, Cod, Peppermint etc.), Digestive enzymes (Papain, Pancreatin etc.), Charcoal, L- Carnosine, Pycnogenol, Alfa- lipoic acid, Minerals (Calcium, Zinc, Manganese, Selenium etc.), Melatonin, Resveratrol, Hyaluronic acid, Spirulina, Aloe vera, Artesunin, Ubiquinol, Evening Primrose, Cranberry, Glutathione, Iron, Lycopene, Capsaicin, Belladonna, Eucalyptus, Camphor, Biotin.
Led Product Development for Medico-Cosmetics & Medical Devices:
Shruti has successfully led development programs of following medicated cosmetics using Design Thinking as well as Hoshin principles:
- Medicated Shampoos
- Powders (Face & Body powders)
- Anti-aging and Anti-wrinkle creams
- Face packs and face scrubs
- Body Lotions
- Rouge
- Toothpastes & Gels
- Cologne
- Dry powder inhaler device
- Eye drop dispenser
Product Development Leadership Expertise:
Now more than ever, product development is the key to growth, to acquiring and sustaining competitive advantage and to building shareholder value for long-term. An effective R&D strategy depends more on an organization’s business processes, tools and culture than how much it spends on R&D.
Shruti's R&D strategies customize client's product portfolio to their needs, reduce time-to-market revenues as well as help clients define the role of innovation in their pursuit of growth. She provides perspectives and tools on how to achieve strategic R&D objectives comprising- generic product development, market expansions, strategic tie-ups, acquisitions, to rapidly translate 'Ideas to Profits'- Consistently ! |
Her approach to Portfolio development begins by diagnosing the client’s current research processes & results and then helping them build distinctive capabilities to drive future performance that would bring right products to market FASTER.
Further, Shruti's expertise with patenting and patent evaluations guides researchers to find ways to circumvent enforced patents and develop generics that are not only 'Tough To Copy' but also create intellectual property assets for the company.
Shruti keeps a comprehensive focus on both top-line and bottom-line (i.e. value-mix) levers, helps improve product competitiveness and drive increased profitability-
Further, Shruti's expertise with patenting and patent evaluations guides researchers to find ways to circumvent enforced patents and develop generics that are not only 'Tough To Copy' but also create intellectual property assets for the company.
Shruti keeps a comprehensive focus on both top-line and bottom-line (i.e. value-mix) levers, helps improve product competitiveness and drive increased profitability-
- By focussing on the top-line, Shruti helps clients quantify and translate customer insights and needs into advantaged product concepts and feature sets- together with an understanding of the willingness of customers to pay for them. Advantaged products drive superior competitive positioning and that in-turn drives higher sales.
- While, bottom-line focus helps companies deliver advantaged products and features sets to customer at the lowest possible price. The goal is to reduce basic product or service ‘functional’ costs and then re-invest the savings into product features and consistent quality attributes
that create real and perceived value in the minds of the customers.
Read articles on drug product development
Continuous Improvement for R&D:
Shruti employs a combination of proven continuous improvement techniques such as- Kaizen, Lean, Hoshin, Agile, TRIZ to R&D processes. Her services have helped clients increase profitability from their innovation portfolio by improving the overall return on their innovation investments- ROII by introducing Product differentiation and Speedy market launches.
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